On 1 November, Mark Hoffmann took over as CEO of softgarden, one of Germany’s leading recruitment software providers and a part of Grupa Pracuj. Mark brings 15 years of experience in managing and growing businesses in the online recruitment classifieds and media sectors. He succeeds Kirill Mankovski, who stepped down as CEO at the end of October.
Kirill led softgarden for nearly four years. I would like to thank him for his dedication and contribution to the development of both softgarden and the wider Group.
- said Przemysław Gacek, CEO of Grupa Pracuj, softgarden’s parent company.
Germany remains a strategically important market for us, which is why we wanted softgarden’s new CEO to be someone who knows the market well and has strong ties to it. Mark Hoffmann is exactly that person. I am confident that his experience and deep industry knowledge will quickly translate into positive business results.
- added Przemysław Gacek.
Earlier in his career, he co-founded and helped build Gruenderszene.de, one of the leading media brands in Germany’s start-up ecosystem, which was later acquired by Axel Springer. Since 2022, he has also served on the Board of Directors of Swiss investment firm Backbone Ventures.
I am joining softgarden at a very exciting time. The company has demonstrated that even in a challenging market and difficult economic environment, it can continue to gain market share and grow its customer base. Together with the team, I want to build on this momentum. I see particularly strong opportunities in the increasing adoption of AI and employers’ growing readiness to implement modern HR Tech solutions. I am excited to contribute to the next stage of softgarden’s development.
- said Mark Hoffmann, CEO of softgarden.
Grupa Pracuj is a leading tech platform in the HR sector in Europe. It supports enterprises in employee recruitment, retention and development, helps users of its platforms find the right job enabling them to make full use of their potential, and creates world-class technologies shaping the future of the HR market.
The group’s brands make up an advanced digital ecosystem for the HR industry. The key brands include Pracuj.pl, the largest Polish online jobs classified; Robota.ua, a leading online jobs classified on the Ukrainian market; eRecruiter, the leading Polish recruitment support system, offered in a SaaS model; softgarden, a leader of the talent acquisition suites market in Germany, also with a presence on other European markets; and Kadromierz, a state-of-the-art solution for planning and managing working time.
Grupa Pracuj has operated since 2000 in Poland, since 2006 in Ukraine, and since 2022 also in Germany. The group has a total of about 1,100 employees. The company has been listed on the Warsaw Stock Exchange since December 2021.
softgarden is one of the leading HR Technology companies in Germany, also present in other European markets. The company builds comprehensive Talent Acquisition Systems solutions supporting innovative recruitment, including tools for recruitment planning and management, career site creation, employer review generation, and employee referrals. softgarden also offers employers a multiposting service – the automated publication of job ads across multiple sources. softgarden's solutions help shorten recruitment times and increase the number of quality candidates.
softgarden's services are currently used by around 1,900 employers, mainly from Germany, but also from the DACH region and several other European countries. softgarden has been part of Grupa Pracuj since 2022.