The year 2025 brought stabilization to the job market and further strengthened Pracuj.pl’s position. More than 762,000 job offers were published on the platform, and the number of active clients reached a record level of 61.8 thousand. The data also shows growing candidate activity – the number of applications increased by 5% year over year, and by as much as 20% over the past two years. The report “Specialist Job Market. Summary of 2025” confirms that despite discussions about the impact of AI and increased employer caution, the recruitment market remains balanced, and Pracuj.pl consistently reflects the key trends shaping both employer and employee behavior.
- 762 827 – the number of job offers published on Pracuj.pl in 2025.
- 61 762 – a record number of active customers (active customers are those who have purchased or used products and services on the Pracuj.pl platform within the last 12 months).
- 5% another year-on-year increase in the number of applications submitted by candidates via Pracuj.pl. Over the past two years, this growth has been as much as 20%.
- 19% the share of job offers in sales, which remained the most sought-after specialization.
- TOP5 most sought-after specializations on Pracuj.pl were sales, bluecollar work, IT, customer service, and finance and economics.
- 33% the share of all job offers that included at least one flexible work model (remote or hybrid).
- 127 000 job offers were addressed to blue-collar workers
- 14% the share of offers targeted at people at the entry level of employment (interns, trainees, junior specialists, and assistants).
2025 was marked by intense debate on the labor market about the impact of artificial intelligence on employment. Public discussion frequently raised questions about which professions might disappear and whether technology would take jobs away from people. However, data from Pracuj.pl presents a different picture – AI is increasingly playing a supportive role rather than replacing humans. We use it to help candidates navigate the labor market more easily and to support employers in better matching job offers to their needs. In this context, 2025 proved to be a period of relative stability. Despite widely reported large-scale layoffs, the data from Pracuj.pl – similarly to statistics from the Central Statistical Office (GUS) – does not indicate a sharp market downturn. Employer and candidate activity remained at a level comparable to previous years. The recruitment market in 2025 remained balanced, although a clear sense of caution among companies was visible, particularly in the white-collar segment
– says Rafał Nachyna, Operational Director and Member of the Management Board of Grupa Pracuj
Specializations in demand in 2025
An analysis of 2025 confirms the trend of stabilization at the top of the list of the most sought-after employees, although slight shifts in the shares of individual specializations are also visible. Sales remains the undisputed leader of the recruitment market. As in 2024, offers addressed to sales professionals accounted for 19% of all job advertisements published on Pracuj.pl. Among positions that most frequently appeared in this category were sales managers and specialists, product experts, customer advisors, and sales representatives. Maintaining a strong result for this specialization demonstrates that, in the face of market challenges, companies continue to prioritize functions responsible for revenue generation.
In second place, with a 17% share, was blue-collar work. This result remained at exactly the same level as in 2024, indicating a steady and consistently high demand for blue-collar workers (including production and construction roles).
The most anticipated year-on-year change turned out to be the rebound in the IT sector. After a period of correction and marked recruitment caution, the technology industry once again increased its share of the total number of job offers. In 2025, IT job postings accounted for 10% of all published offers, compared to 9% a year earlier. Although this does not represent a return to the scale of recruitment seen several years ago, the data indicates selective growth and a gradual thawing of investments in technological competencies – particularly where they have a direct impact on product development, automation, and data utilization. The nature of this rebound and changes in the structure of sought-after roles are discussed in more detail later in the report.
Rounding out the top five are customer service and finance & economics. Customer service maintained its position with a stable 7% share, identical to the previous year. In contrast, the finance sector recorded a slight decline - its share decreased from 6% in 2024 to 5% in 2025.
IT after the correction: where demand is returning
After a period of marked slowdown and correction that had been seen over the previous two years, the IT sector in 2025 began to gradually regain recruitment momentum. For the first time in three years, we are observing an increase in the number of job offers in this area. In 2025, they accounted for 10% of all job postings published on Pracuj.pl, while the growth rate within the category itself was 18% year on year. This rebound was driven primarily by specializations related to software development and data. The fastest growth was recorded in AI/ML (+122%), backend (+33%), QA/testing (+30%), mobile (+28%), and full-stack (+21%). Growth was also visible in data science, business analytics, and IT architecture, confirming that companies have returned to investing in technological competencies directly linked to product development, process automation, and data utilization.
At the same time, some specializations recorded a decline in the number of job offers. This applied, among others, to areas such as security, agile, helpdesk, and IT administration, which may indicate greater caution among employers when recruiting for support-oriented or process management roles. The structure of these changes shows that growth in IT is selective in nature – companies are focusing on competencies that have a direct impact on technological development and business value.
This is also confirmed by data on job levels. The rebound in IT primarily concerned more experienced specialists: in 2025, the number of offers for senior roles increased by 77%, and for expert positions by 20%. At the same time, demand for junior positions declined by four percent, while the number of mid-level offers remained almost unchanged (plus two percent). This signals that employers continue to prioritize competencies that enable the rapid delivery of business value, but limiting recruitment at the entry-level.
The specialization with the highest growth dynamics
The fastest-growing specialization in terms of the number of job offers published in 2025 was the education and training sector. The number of job postings in this area was 23% higher than a year earlier, representing a significant acceleration of a trend already visible in 2024, when year-on-year growth reached 7%. The scale of this change shows that demand for educational and development-related competencies is growing faster than in many other industries.
This growth can be interpreted as a result of the market adapting to new realities – both technological and organizational. Companies are increasingly investing in the development of their teams’ skills, while employees and specialists are actively seeking opportunities to acquire new competencies or change industries. A strong need for development is also confirmed by the results of a recent Pracuj.pl survey – nearly half of women (44%) declared that they planned to upgrade their qualifications in the coming year (among men – 35%), indicating that educational development is becoming one of the key directions of Poles’ career plans. As a result, education and training are gaining in importance as a pillar of professional mobility and as a factor in the long-term resilience of the labor market.
Candidate preferences in 2025 – which job offers did they apply to most often?
2025 brought an upturn in activity among people seeking employment. Candidate activity, measured by the number of clicks on the “Apply” button, increased by five percent compared to 2024. This rise in application dynamics corresponds with broader social sentiments, which indicate a high readiness among Poles to make changes in their professional lives.
There were 61 762 active clients in 2025, marking a new all-time high.
The analysis of user activity in 2025 indicates a high level of stability in Poles’ declared career preferences. The top categories to which candidates submitted their CVs remained almost unchanged compared to the previous year. At the same time, the data shows that beneath this fairly placid surface, significant changes were taking place in the dynamics of interest in individual specializations.
The largest year-on-year increases, in the number of applications, were recorded in areas that had previously not been among the top categories in terms of their share of total CV submissions. Interest grew fastest in offers from the health, beauty, and recreation category – the number of applications increased by more than 35% compared to 2024. A marked increase was also observed in blue-collar work, where the number of submitted CVs was 26% higher than a year earlier. This was followed by customer service (a 15% increase), education and training (13%), insurance (also 13%), and transport, shipping, and logistics (12%). This data shows that candidates are increasingly directing their attention toward industries offering employment stability, opportunities for reskilling, or which require specific competencies.
In terms of percentage share in the total number of applications, sales remains the undisputed leader. Applications for sales positions accounted for 17% of all submitted CVs. This result confirms that work in sales continues to be the first choice for the largest group of job seekers.
In second place, with an unchanged share of 15%, was office administration. The stable position of this category demonstrates that organizational support roles are still perceived as a safe and predictable career path. Blue-collar work rounded off the top three. This segment attracted 12% of all applications – a share identical to that of the previous year. Blue-collar work was also one of the categories with the highest growth dynamics in the number of applications.
In 2025, the share of applications for customer service positions remained at 10 percent. The fifth most popular specialization was the IT sector, which claimed a seven percent share of all applications.
Blue-collar workers urgently sought
The blue-collar sector remains one of the pillars of the Polish labor market, maintaining its strong position in 2025. Job offers addressed to blue-collar workers accounted for 17% of all postings published on the platform.
In the structure of job offers addressed to blue-collar workers, operational and execution roles dominated. The most frequently sought positions included warehouse workers, production workers, as well as cashiers and sales assistants, along with assemblers and installers. There was also high demand for people in technical and specialist areas, such as electricians, machine operators, and forklift operators. Among the most frequently published offers were also positions related to metal processing – including grinders, turners, welders, and millers – as well as construction and renovation workers, delivery drivers and couriers. This overview shows that the blue-collar segment covers a wide spectrum of roles, ranging from basic operational positions to professions requiring specific qualifications and certifications.
The high demand for blue-collar workers coincides with a significant shift in the perception of this specialization. According to Pracuj.pl research, it is increasingly becoming a conscious career choice, which translated into high engagement levels (68%) and job satisfaction (48%). We have responded to the needs of both employers and workers in this group by creating a dedicated job listings section tailored to their specific preferences..
Job opportunities for beginners
In 2025, the labor market for people taking their first steps in their careers maintained a similar share in the overall pool of recruitment. Job offers addressed to interns, trainees, junior specialists, and assistants accounted for 14% of all postings published on Pracuj.pl. This means that despite economic challenges and intense discussion around the impact of artificial intelligence on the labor market, employers continue to both reserve a significant proportion of vacancies for candidates who require onboarding, and invest in building their workforce from the ground up.
Although public debate often raises concerns that the development of AI will primarily limit the availability of entry-level roles, Pracuj.pl data does not confirm a sharp collapse of the job market for beginners. Year-on-year, the data points to stabilization rather than to a structural withdrawal from entry-level recruitment.
It is worth noting, however, that these changes are not evenly distributed across sectors. The greatest caution in recruiting junior employees can be observed in the technology industry, where automation and the use of AI tools have indeed raised the entry threshold to the profession. At the same time, in many other areas – such as sales, customer service, administration, or blue-collar work – positions for candidates with limited experience remain widely available and continue to play an important role in companies’ recruitment strategies.
It is precisely among the candidate groups which are targeted by junior-level offers that we observe the highest dynamics and professional mobility. While 38% of Poles overall declared that they were actively seeking new employment, this figure was 57% among the youngest participants in the labor market (aged 18–24). A similarly high level of activity was seen in the 25–34 age group, where 47% of respondents were looking for new challenges.
It is worth looking at the sectors that generate the highest number of vacancies, namely, sales and blue-collar work. Although they are not always perceived by young people as a first-choice option, they provide a solid foundation for future careers. Sales is a school of communication and negotiation, while blue-collar work teaches discipline and teamwork. Starting on the “front line” of business offers a unique perspective and business awareness that employers value highly. More and more young people are recognizing that experience gained in demanding environments pays off later in their careers. We are aware of this, which is why, in March 2026, we are organizing the Pracuj.pl Festival – a space for inspiration and an opportunity to meet employers from various sectors.
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About the report
This summary is based on internal data from the Pracuj Group, presenting statistics on job offers published on the platform between January and December 2025. The data included in this report covers all job postings published on Pracuj.pl during the analyzed period that were visible to users as a single job ad in one location. The presented data should not be equated with the number of recruitment projects offered by the Pracuj Group to its clients (employers), which consist of job postings (one or more within a single recruitment project) as well as add-ons designed to extend reach and increase the number of CVs submitted by candidates. In order to improve the analytical quality and relevance of the reports, starting with the report for the first half of 2023, the method of presenting specialization data in the “Specialist Job Market” reports was changed. Currently, the data includes breakdowns of job postings by leading category, defined by the employer as the most important for a given offer. Comparative data for previous years has been prepared using the current data presentation method. Data related to job levels, in turn, presents results by classifying each job posting according to the lowest level of candidate seniority acceptable to the employer.