The year 2025 brought stabilization to the job market and further strengthened Pracuj.pl’s position. More than 762,000 job offers were published on the platform, and the number of active clients reached a record level of 61.8 thousand. The data also shows growing candidate activity – the number of applications increased by 5% year over year, and by as much as 20% over the past two years. The report “Specialist Job Market. Summary of 2025” confirms that despite discussions about the impact of AI and increased employer caution, the recruitment market remains balanced, and Pracuj.pl consistently reflects the key trends shaping both employer and employee behavior.
- 762 827 – the number of job offers published on Pracuj.pl in 2025.
- 61 762 – a record number of active customers (active customers are those who have purchased or used products and services on the Pracuj.pl platform within the last 12 months).
- 5% another year-on-year increase in the number of applications submitted by candidates via Pracuj.pl. Over the past two years, this growth has been as much as 20%.
- 19% the share of job offers in sales, which remained the most sought-after specialization.
- TOP5 most sought-after specializations on Pracuj.pl were sales, bluecollar work, IT, customer service, and finance and economics.
- 33% the share of all job offers that included at least one flexible work model (remote or hybrid).
- 127 000 job offers were addressed to blue-collar workers
- 14% the share of offers targeted at people at the entry level of employment (interns, trainees, junior specialists, and assistants).
2025 was marked by intense debate on the labor market about the impact of artificial intelligence on employment. Public discussion frequently raised questions about which professions might disappear and whether technology would take jobs away from people. However, data from Pracuj.pl presents a different picture – AI is increasingly playing a supportive role rather than replacing humans. We use it to help candidates navigate the labor market more easily and to support employers in better matching job offers to their needs. In this context, 2025 proved to be a period of relative stability. Despite widely reported large-scale layoffs, the data from Pracuj.pl – similarly to statistics from the Central Statistical Office (GUS) – does not indicate a sharp market downturn. Employer and candidate activity remained at a level comparable to previous years. The recruitment market in 2025 remained balanced, although a clear sense of caution among companies was visible, particularly in the white-collar segment
– says Rafał Nachyna, Operational Director and Member of the Management Board of Grupa Pracuj

Specializations in demand in 2025
IT after the correction: where demand is returning
The specialization with the highest growth dynamics
Candidate preferences in 2025 – which job offers did they apply to most often?
Blue-collar workers urgently sought
Job opportunities for beginners
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About the report
This summary is based on internal data from the Pracuj Group, presenting statistics on job offers published on the platform between January and December 2025. The data included in this report covers all job postings published on Pracuj.pl during the analyzed period that were visible to users as a single job ad in one location. The presented data should not be equated with the number of recruitment projects offered by the Pracuj Group to its clients (employers), which consist of job postings (one or more within a single recruitment project) as well as add-ons designed to extend reach and increase the number of CVs submitted by candidates. In order to improve the analytical quality and relevance of the reports, starting with the report for the first half of 2023, the method of presenting specialization data in the “Specialist Job Market” reports was changed. Currently, the data includes breakdowns of job postings by leading category, defined by the employer as the most important for a given offer. Comparative data for previous years has been prepared using the current data presentation method. Data related to job levels, in turn, presents results by classifying each job posting according to the lowest level of candidate seniority acceptable to the employer.







