Grupa Pracuj is steadily improving its financial results. In the first half of this year its consolidated revenue rose by 5.0% year-on-year, to PLN 409.3m, alongside higher profitability. Grupa Pracuj achieved an adjusted EBITDA1 for the first six months of 2025 of PLN 188.5m (+6.7% y/y), and earned a consolidated net profit during the period of PLN 122.0m (+19.9% y/y).
The increase in Grupa Pracuj’s revenue in the first half of the year was due primarily to the greater number and higher average price of recruitment projects on the Polish platform Pracuj.pl, the rising average price for recruitment projects on the Ukrainian platform Robota.ua, and the steadily increasing number of customers using systems for managing HR processes, offered in a subscription model (SaaS) by the Polish eRecruiter and Kadromierz and the German softgarden.
In the first half of this year, Grupa Pracuj delivered growth across all key financial and operational indicators. All of our businesses are growing. Pracuj.pl is effectively commercializing new solutions and generating an increase in the number of employers actively using its services, including customers from the SME segment. eRecruiter is expanding its product line and growing its customer base. We are pleased to observe the dynamic growth of Kadromierz, a company that joined our group this year. Despite the still challenging economic environment in Germany, softgarden is also steadily increasing its revenue from the services it offers in the SaaS model. The Ukrainian service Robota.ua is supporting the government and NGOs working for Ukraine’s defence efforts by offering the possibility of publishing free job postings, while effectively monetizing the services offered in paid packages, translating into further growth in revenue and profit. We have built a large-scale organization which smoothly implements innovations and adapts to the evolving market situation. Our priority during the second half of the year is to continue rolling out new product solutions and further increasing our customer base
Przemysław Gacek, CEO of Grupa Pracuj
One of the pillars of Grupa Pracuj’s stable, long-term growth is our own AI solutions, which we have been developing in-house for over 10 years. Our technologies, built with a view to efficiency and scalability, are further reinforced by the integration of the latest generative AI solutions to reach the market. Thanks to this, we are consistently adding value for job candidates and business partners, while also building a competitive advantage on the HR technology market.
Rafał Nachyna, COO of Grupa Pracuj
Pracuj.pl outperforms the Polish labour market, as employers increasingly leverage its e-commerce channel and AI solutions.
On Pracuj.pl this year we also roll out Pracuj Club. This is the market’s first loyalty programme on a job classifieds service, aimed at customers using the e-commerce channel. It rewards active use of the platform. Pracuj Club offers employers access to dedicated promotions, rebates, and added services. The launch of this programme fits into the strategy of digitalization and automation of Grupa Pracuj’s sales processes, supporting revenue growth in the online channel as well as improved customer retention.
Rafał Nachyna, COO of Grupa Pracuj
eRecruiter is increasing its customer base and expanding its product line. Kadromierz is growing dynamically within Grupa Pracuj.
softgarden is achieving solid results in light of the overall German market
The systematic increase in recurring revenue generated by softgarden is an excellent illustration of the resilience to market fluctuations of services offered in the SaaS model. Despite the demanding economic environment in Germany, we observe progressing digitalization of businesses, which translates into growing interest in TAS solutions. These tools support management of recruitment and other HR areas.
Rafał Nachyna, COO of Grupa Pracuj
Robota.ua with new price lists
Revenues up – profitability up as well
1 Adjusted EBITDA means operating profit plus amortization, adjusted by the costs of share-based payment programmes, costs related to acquisitions, and costs of restructuring in acquired companies, indicated in the consolidated report on total income. 2 Fosway 9-Grid™ is a report assessing and classifying providers of HR technology solutions. The report presents a graphic map of the market, where providers are placed on the grid depending on their performance and potential, enabling customers to quickly compare different providers, evaluating them based on criteria such as innovation, tech capabilities, customer satisfaction, and market impact. 3The multiposting service consists of automated publication of job offers across numerous job classifieds. 4 Excluding the cost of sold postings acquired by softgarden for the purpose of resale in the multiposting service. 5 In the “freemium” model, each customer can publish one free job announcement per month.