In 2024 the consolidated revenue of Grupa Pracuj rose 6.3% y/y to a record level of PLN 770m. The group generated higher revenues across all operating markets, effectively adjusting to the challenging and variable market conditions. The group reinforced the leading position of its job classifieds in Poland and Ukraine, and is steadily expanding the base of customers using its HR Software solutions offered in a SaaS model in Germany and Poland.
The solid results generated by Grupa Pracuj in 2024 are a reflection of our organization’s effective adaptation to the demanding and changing market conditions. While the leading European job classified sites observed significant declines in the number of postings published last year, the number of recruitment projects on the Polish site Pracuj.pl remained at a stable level. And despite the ongoing military action, the Ukrainian site Robota.ua achieved the best results in its history in 2024. This reveals the inherent potential of this market in the event of a peaceful end to the conflict in Ukraine, and confirms the soundness of our plans to indirectly increasing the share of Grupa Pracuj in Robota.ua and also in Work.ua, the second-biggest player on that market
– Przemysław Gacek, CEO of Grupa Pracuj.
Meanwhile, in line with our strategy, we are increasing at a double-digit pace the revenue from the HR Software area, i.e. solutions for the HR sector offered in a subscription model (SaaS), thanks to the growing number of active users of the eRecruiter system in Poland and softgarden in Germany. These businesses are characterized by high customer retention and greater resilience to variable market conditions. In 2024, the HR Software area accounted for nearly 27% of the group’s total revenue. We continue to maintain cost discipline and operating efficiency. As a result, the profitability of Grupa Pracuj remains at a high level. In 2024 the group achieved an adjusted EBITDA margin of 45%. Our target for 2025 is to maintain the EBITDA margin at a stable level, alongside the anticipated increase in Grupa Pracuj’s revenue above the inflation rate
– Gracjan Fiedorowicz, CFO of Grupa Pracuj.
Pracuj.pl strengthens its leading position on the Polish market
Postings in the pink-collar and blue-collar categories are generally characterized by a lower average price than those published in the white-collar category, but they represent an attractive area for expansion by Grupa Pracuj. Thanks to the combined experience of Pracuj.pl and the:protocol, we are also strengthening our position on the market for postings for IT specialists. Further revenue growth will be ensured by development and monetization of new products and services, including tools for raising the visibility of offers and the responsiveness of candidates.
– Rafał Nachyna, COO of Grupa Pracuj.
eRecruiter sees potential for further significant growth in user numbers
It is the most often selected system for comprehensive management of recruitment processes in Poland, offered in a subscription model (SaaS). At the end of 2024 there were 2,094 employers actively using the system, 6.3% more than a year before. The monthly recurring revenue (MRR) generated by eRecruiter in December 2024 was PLN 3.99m, an increase of 15.9% y/y.
Nearly 2,100 employers were using the eRecruiter system at the end of 2024, and if we also factor in HRlink, acquired at the beginning of 2024, it was a total of about 2,300 customers. This means that over half of employers and agencies using paid applicant tracking systems in Poland are choosing our solutions. We see potential for a further significant increase in the number of active users of the eRecruiter system, both among employers currently using competing solutions and those not yet using ATS tools. We will expand eRecruiter to add new modules and functionalities, including ones backed by artificial intelligence, streamlining every stage of recruitment and subsequent hiring of employees
– Rafał Nachyna.
German softgarden grows at double-digit rate and improves profitability by leaps and bounds
Robota.ua increases the number of recruitment projects by over 30%
Grupa Pracuj’s net profit rose to PLN 209m, 69% of which may be distributed as a dividend
Selected consolidated financial results of Grupa Pracuj
*Adjusted EBITDA means operating profit plus amortization, adjusted by the costs of share-based payment programmes, costs related to acquisitions, and costs of restructuring in acquired companies, indicated in the consolidated report on total income.
**The multiposting service consists of automated publication of job offers across numerous job classifieds.
***Including the cost of sold postings acquired by softgarden for the purpose of resale in the multiposting service.
Grupa Pracuj is a leading technology platform in the HR sector in Europe. It supports enterprises in recruitment, retention and development of their staff, helps users of its platforms find the right job enabling them to make full use of their potential, and creates world-class technologies shaping the future of the HR market. The group’s brands make up an advanced digital ecosystem for the HR industry. The key brands include Pracuj.pl, the largest Polish online recruitment service; Robota.ua, a leading online recruitment service on the Ukrainian market; eRecruiter, the leading Polish recruitment support system, offered in an SaaS model; and softgarden, a leader of the talent acquisition suites market in Germany, also with a presence on other European markets. Grupa Pracuj has operated for 25 years in Poland, 19 years in Ukraine, and since 2022 also in Germany. The group has a total of about 1,100 employees. The company has been listed on the Warsaw Stock Exchange since December 2021.